Arts Organizations creating a "cash crop"--where's the line?

Santa Rosa Art Foundation Raises Funds With Medical Pot 

Read the article here: http://www.ktvu.com/news/25386184/detail.html

"Funding was challenging,” said Kaechele. “The current economic climate has been terrible, so it seemed like a creative way to address funding the arts."

What does this fundraising activity have to do with the organization's mission?  And please, this is NOT a legalization conversation.  Just simply, does this funding strategy match up?   And does it have to?  Will this turn off potential patrons/donors from the organization?